Rupali Mukherjee | TNN
With Doordarshan promising to give a digital feed of the Commonwealth Games in 2010 and other channels increasingly switching to digital transmission, major TV manufacturers have started introducing their full high definition models in the domestic market.
At present, sales of full HD TVs are minimal with few models to choose from. Samsung
Samsung offers HD models from 32 to 63 inch in LCD and plasma TVs ranging from Rs 50,000 to over Rs 4.5 lakh, and plans to introduce more models later this year. The high-end 37 inch and 40 inch HD TVs carry a price tag of Rs 65,000 and Rs 75,000 respectively, with the latter being the maximum selling model. Most manufacturers are planning to expand their range of flat panel display (FPD) TVs and full HD models over the festive period.
"The Indian market is developing, and demand for HD products is increasing. We wish to cultivate the demand for HD in the country by introducing more HD products. For Sony Corp, the biggest markets are
For Sony, the 26 and 19 inch HD TVs are hot sellers in the LCD market.
"By 2010, share of full HD liquid crystal display TVs will be around 70% of the total FPD market. At the moment we have around eight models in the LCD category, which are full HD. During the festive season we would be launching more LCD models which are full HD", says V Ramachandran, director marketing LG Electronics India. Worldwide too, led by LCD TVs, the adoption of full HD is expected to rise this year. The proportion of full HD in LCD and plasma display panel (PDP) TVs is likely to surge to 58% and 28% respectively, by 2008, according to tracking agency, DisplayBank.
In addition to the growing number of TV channels broadcasting in high definition, there are also a number of other devices like gaming consoles, DVD recorders, DVD players and camcorders being developed to operate at the new HDTV standard.