ADAG launched much talked and awaited BIG TV with big bang.DTH from Anil Ambani's Reliance Entertainment. It is powered by MPEG 4 technology for the first time in India.
BIG TV is available through more than one lac outlets across 6,500 cities. On top of this,It will open 2,000 exclusive stores.
It's offering selection of 200 channels initially. Connection is available at price of 1,490 INR for each connection.
Anil Ambani led ADAG is into GSM and CDMA with brand Relience. ADAG also owns ADLABS.
Now customer will have one more option to choose from.
Apart from DISH TV and TATA SKY lets enjoy BIG TV.Big TV is expected to spend Rs 200 crore on marketing and promotions in the first year of its launch, which is nearly the same as the amount currently spent by the existing players, industry sources said.
The company will compete with players like Tata Sky, Dish TV India Ltd., Prasar Bharati's DD direct and Sun TV DTH and new players like Videocon Industries Ltd. and Bharti Airtel Ltd., which are planning DTH services.
According to experts It's really good for DTH bussiness which is facing compition from cable at present and IPTV in future. ADAG also plans to launch IPTV in two to three months.